Founded in 2004 by owners David Danowski and Justin White, D&W Innovations, LLC is based in Milwaukee, Wisconisn. The business started for one simple reason: the desire for a solution that, quite simply, was not available.

David's family cat, Mumba was a fanatical chewer, attacking any exposed cords with reckless abandon. From telephone cords and computer cables, to expensive audio/video component connections and dangerous electrical cords, Mumba did not discriminate. Trying every available option on the markete at the time, nothing could abate the cat's appetite for cord chewing.

Understanding the problem was not just aggravating and expensive, but also quite possilby a health risk for Mumba and a fire hazard for the family. This was an issue that REQUIRED a solution. Weeks of testing different home- made prototypes intrigued close friend Justin White to come up with some ideas himself. This creative process led David and Justing to a sympathetic understanding of a common problem.

After months of trial-and-error, a collaborative effort bred a successful solution. The solution worked so well, they share it with the friends who were faced with the same issue... with beaming response. And with that, D&W Innovations was born, and pet owners around world will continue to see creative products, and viable solutions for their pet's needs, coming from the great state of Wisconsin.

"Our company is driven by the needs of our customers and the pets they care for so passionately. To that effect, we too are passionate about the products we create to keep our customers' pets safe."
-David Danowski